What if you had an EXPERT web copywriter review your website copy for multiple ways of squeezing every drop of profit from your sales letter and fatten your bank account in the process?

“How To Get A Million-Dollar
Producing Copywriter Repair
Your Website Copy For An Embarrassingly Low Fee ...!”

Now You Don’t Have To Shell Out $12,000 And More To Get The Same Personal Attention From One Of The Internet’s Most Sought-After Copywriters And Marketing Strategist …

 

From: Ray L. Edwards, Copywriter, Author, Marketing Strategist

Date: Monday, 11:42 AM

Dear Business Owner,

It breaks my heart …

Everyday I see websites, just like yours, selling products that are in demand but making some simple mistakes which are driving customers away in droves. 

Simple blunders such as …

.. and the list goes on.

The simple truth is that I try to help many such business owners in marketing forums, on my blog and in my own coaching program and ebooks.  But I know that a lot of people can’t afford to pay my $5,000 to $25,000 fees to write a new sales letter. 

And I’m not about to lower my writing fees because my clients make back their money like clockwork ... otherwise they wouldn’t keep coming back for more.

Every business owner should know that their sales letter is their salesman. You have to invest in crafting your marketing message if you hope to make huge profits. If you go skimpy here, then your sales will be skimpy.

 

The BIG Copywriting Myth ...

There is this popular MYTH online that all you need to write a great sales letter is to buy a good copywriting book and—BAM! Your letters would be transformed into a ten ton sales magnet. 

But I’ve read too many emails from clients who told me they read all the great copywriting books and still couldn’t put all their new knowledge into an effective sales letter.

You see, along with the great advice you also need in-the-trenches experience in writing letters that sell.  And that’s just what I’ve been doing for the last 6 years online.

And because I teach others how to write copy I have an eye to pick up the critical mistakes you’re likely to make in your sales letters and a clear way of explaining how you can improve your writing skills.

So I’m not against you learning to write your own copy but because every situation is different it’s hardly likely that you’ll find books or seminars that would speak to your specific situation. 

And that is why you need a trained eye to straighten the kinks in your copy and get you into the profit loop fast!

There are so many of my coaching students who came to me after spending over $3,000 in copywriting courses, seminars and ebooks and only finally “got it!” when I critiqued their copy and explained how to put all the pieces together.

FAIR WARNING: If you are sensitive to the truth and are accustomed to have things sugar-coated, then this may NOT be for you.  I’m very “in-your-face” in my critiques and I may not get your vote for Mr. Congeniality.

This doesn’t mean that I go out of my way to offend you ... but if your copy sucks I’ll be the first to let you know.  I hold myself to the highest standards while writing for my clients (even higher than when writing for myself, like now!) … and I’ll surely take your writing through the wringer.

(An aside: My cultural upbringing didn’t include “encouraging” words such as “you were close”, “good try” and “not quite”.  You were either “wrong!” or “right!”  I think I survived and so would you.)

Within a few seconds of coming to your site I can tell you what’s wrong and how to knock out the kinks. Research shows that website visitors decide within the first few second whether they are going to stick around to read your website or not. 

This means you could be losing visitors even BEFORE they read anything about what you have to offer.

In fact, here’s what you can expect to get with your personalized copy critique to get your website firing on all cylinders …

 

Ray’s 12-Point CopyCriqt™

There are at least 12 major elements you need in place to get your sales copy working like new … Any number of these checkpoints could be costing you thousands of dollars in sales right now.

Here’s a chance to turn the game in your favor.

You’ll get this 12-Point copy overhaul …

  1. Layout / Format.  Is the website layout appealing to website visitors? Is page welcoming and easy to read? Are you using an ideal type of font for your target audience and what of you color combinations?  Are you using graphics appropriately and in the ideal positions?  Most marketers leave these decisions up to their graphic artist who may not be familiar with direct marketing principles of selling online.  These cannot be left to chance and just what makes you “feel all fuzzy inside”.  This is a profit and loss decision that you can’t just leave to chance. 
  1. Headline / Subheads.  Some copywriters have estimated that your headline carries up to 80% of the selling power of your sales letter.  That’s a lot of responsible for a one sentence if you asked me!  Is your headline telegraphing the greatest benefits of your products and building enough curiosity so your visitors are compelled to read the rest of your copy?  Your headline could be what stands between you and a river of cash right now.  Just think about that for a minute.  Can you really afford not to make this the best headline possible?
  1. Opening / Attention Step.  Apart from the headline, the way you open the letter can cause your entire sales copy to shine or become a big flop.  After the headline builds interest then the opening of your letter must seamlessly carry your readers down that “slippery slope” to making a positive decision.  In fact, if you give me 10 hours to write a sales letter, I’m spending 9 hours on just the headline and the opening alone!  Yes, that’s how important this part of your letter is! 
  1. Testimonials and Proof Elements.  Are your “testimonials” robbing your sales instead of helping you?  What are the best types of testimonials?  What type of testimonial you should NEVER place in your sales letter?  How many type of proof elements can you safely use for your type of market?  These are all important questions that you need answered for your copy.
  1. Bullet Points.  They make your letter inviting to read and can give a lot of information in easy to swallow tidbits.  But bullet points go much farther than this.  Do the bullet points have the right structure?  How many should you group together before they lose their effectiveness?  All bullet points are not created equal and just having a point before a sentence doesn’t make it a ‘bullet point’. 
  1. Your USP.  How does your offer separate you from your competition?  Do you know what you are actually selling? (The answer to this question may surprise you.  TIP: It’s not the physical products or services you provide.) If you are not certain about what you really sell, then neither will your potential customers and your dismal sales results will show it.
  1. Your Offer.  Sometimes one simple change in your offer can catapult your sales through the roof.  Have you tested several different price points? Have you offered the best bonuses? Are you shy about asking for the sale?  A powerful sales letter turns on the hinge of a powerful offer. 
  1. Your “Persuasion Architecture”.  Are you saying the correct things in the correct way but in the wrong order?  Just like your English teacher taught you that an essay has a certain ‘structure’ so does a sales letter.  And don’t think that the AIDA (Attention, Interest, Desire, Action) works best for every product in every market.  Is your product new?  Are you trying to break into a competitive market? Do you have a lot of credibility in your market?  All this and more will determine how you structure your sales message.
  1. Your Target Market.  Do you have your ‘ideal customer’ in mind or are you going after every living thing that breathes?  Does your copy read like you are talking to one friend across the table or to the whole world?  How much do you know about the wants, needs and fears of your audience?  Are you familiar with what your competition is offering this same reader?  Most business owners write with their business in mind and leave their target market right out of the picture.  (Self Test:  Just see how many times you used the words “we” and “our” in your sales letter compared to “you” and “your”.) 
  1. Order Page.  An order page can sometimes carry the entire burden of the selling process if well-written.  It can also introduce new doubts in the buyer's mind at the moment of decision.  This is the scourge of “shopping cart abandonment” that you may have read so much about for ecommerce sites.  Is your order page leaving money on the table?
  1. Call To Action.  Ever seen those fishing shows on TV where they catch these great bass fish and then through them right back into the water?  Always irks me.  After you’ve convinced your readers to buy you must now know how to ask for the sale.  They are not going to buy simply because they are convinced that your product or service can add value to their lives.  You must hook them and get them in the boat! 
  1. Post Script. The P.S. is one of the most read parts of a sales letter. Are you taking full selling advantage of this fact?  What is the best information to place in a P.S.? What should you NEVER say?  How many P.S.’s are just too many?

This 12-point check system is part of the critique process that I’ve been doing for my clients and copywriting students for years now ... and I’ve never had one client who made the suggested changes and came back to say they didn’t improve their sales.

 

A Quick And Guaranteed Way
To More Sales ...

Now my normal fee to write you a brand new sales letter starts at $5,000 and if you need personal consultation my rate is $500 per hour on the phone.

I’ve turned down several people with cash in hand who couldn’t afford my fees—as far as I’m concerned you can’t pay my fees find a cheaper copywriter—I even tell them where to find them!

Businesses pay my fees because they see the results that my copy bring to their bank account … plain and simple.  My fees are in INVESTMENT in your business NOT a cost.  There are still letters I’ve written that remain intact online for over 5 years now still bringing in money for their owners. 

(Note to self: "Shucks! Why didn’t I charge a royalty?")

Now, please don’t confuse my critiques with a rewrite. I offer that service at my other site for an appropriate fee.  This is not about me writing you a new sales letter although I may write you a new headline if needed.

I can assure you that once you watch the video critique my suggestions and explanations will be clear enough so you can make the changes yourself.  I can promise that you’ll get the same level of attention I give to writing sales letters for my 5-figure paying clients.

Typical time for your copy critique would be 45 to 90 minutes of screen capture Camtasia® video.  (Click here to see sample critique.)

Your marketing piece (sales letter, autoresponder, landing page etc.) doesn’t have to be complete to have the critique done.  So even if you are still in the creation/writing stages for your website then you still qualify for this offer.

And you can get this look-over-my-shoulder-while-I-dissect-your-copy and reconstruct it for only … $297!

 

But There Are Some Conditions ... 

I don't write or critique for certain markets. These include gambling, adult industry, psychic industry, questionable pharmaceuticals and anything that goes against my core values.  (I’m not here to judge you but I’m sure you could understand my stance.)

I also reserve the right to refuse your offer if I think your market position and product (offer) is just too weak (low quality) to warrant my time critiquing your sales letter.

Your results are also 100% guaranteed so that if you apply the suggestions to your copy and see no improvement, just shoot me an email and I’ll refund your money.  No sweat.  You must however show me that you tested my advice.

The risk is totally on my shoulder to deliver for you.

 

Here’s How To Get The Ball Rolling …

1.  Send me an email at Daseph(at)juno.com with the website address or marketing piece you need critiqued. You’ll then be given the OK to make the payment.

2.  I’ll then send you a CONFIRMATION email that your payment has been received.

3.  I’ll post your website critique and let you know where you can view / download the video. (Delivery in 1-2 weeks.)

 

Click Here To ORDER

 

This may be one of the best decisions you make for your business this year .. the very breakthrough you've been hoping for!

Yours For A Successful Business!

Ray L. Edwards
Copywriter Coach, Published Author of 5 books
Internet Marketing Consultant.

P.S.  You may just be overlooking one aspect of your sales letter and advertising that is crippling your business and slowing sales right now.  Don’t you deserve to have this profit hole plugged once and for all?  Request your critique right away …

P.P.S.  This is about the best bang for your copywriting buck you can find ANYWHERE online.  Don’t let this opportunity pass you by.

P.P.S. SPECIAL BONUS .. While you wait on the critique I'll send you over three hours of a video copywriting seminar I sell elsewhere for $200. Customers have been telling me that I should be selling this for $1,000!!

 

(c) Ray L. Edwards, Raydal Marketing, LLC. 8771 University Blvd., Berrien Springs, MI 49103
Ph. 631-865-6143 | Fax. 253-423-8809
daseph(at)juno.com

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